What we do.

eXploring.

eXploring™ takes C-Level Marketers from a state of knowledge to a place of understanding with the objective of driving growth.

We believe customer centricity is not born in the office but in the real world. Our human-centered research approach is designed to help Marketers gain intimate and personal understanding of real people in the real world. It encourages direct conversation, personal engagement and above all else, real understanding of what motivates people to make brand choices.

• There are no one way viewing mirrors, but an open and collaborative social setting.

• There are no respondents, just people.

• There are no discussion guides to control the content, but real conversation led by your consumer.

• There is no testing for persuasion or likeability, but conversation around engagement and sociability.

The role of the Chief Marketing Officer has changed radically in just the last five years. The empowered status of the consumer, an inundation of data, and new platforms that make listening more important than talking, are disrupting traditional marketing models and making the jobs of CMOs tougher. Marketers are struggling to filter information, make decisions and connect with their customers. For Marketers to connect with their consumers, they must be guided by understanding the human story behind the facts and figures.

At fixt, we offer you three levels of consumer immersion to help you better understand how to drive brand growth.

Strategic immersion into the lives of your consumers to unearth transformative truths. Real conversations, with real people, on their turf, engaging in what matters most to them. We don’t recruit and pay respondents; we spend time with real people. We don’t moderate the discussion; we immerse ourselves in real conversations based on what is important to them. Our single-minded objective is to walk away with more than knowledge, but understanding of how we can engage and connect based on what is important to your consumer.

Across the table, we offer Senior Marketers the opportunity to engage with their consumers in an open and collaborative social environment. Sessions are moderated, but not controlled by a business-building executive. This is your opportunity to engage in real conversations with your customers/consumers to discuss what matters both to you ... and to them.You will walk away with a new appreciation for your consumer, and a better understanding of how to create irresistible connections that drive brand growth.

A one-day workshop for the larger brand team, designed to leverage human insight and to answer your biggest business challenges. From developing brand purpose and streamlining initiatives across internal management teams, to guiding new product innovation, to creating communication strategies, these sessions are proven to result in consumer-centric solutions that propel growth. You will walk away with better clarity of the tasks at hand and better unity as a team on getting it done.